Bradley s. Fletcher
Hello internet. I’m a Senior Creative and Art Director (born here) working at Portas trying to do that cultured, relevant and on 8 hours sleep thing.
Work wise I divide my time between fashion, retail & ad campaigns and pursue personal bits on the side, some of which are photography based and some which are more random. We can chat here. That’d be nice. I’m nice.
Please scroll ↓ for select work and click → through projects. Please scroll ↓ for select work and click → through projects. Please scroll ↓ for select work and click → through projects. Please scroll ↓ for select work and click → through projects. Please scroll ↓ for select work and click → through projects. Please scroll ↓ for select work and click → through projects.
HP
Made In...
2017
The HP Mobile Workstation is designed to free creative professionals from their everyday work spaces. To prove its power and mobility, we sent three famous Rotterdam architects thousands of miles away from their office to a rock festival in Idaho, where they used their HP Mobile Workstations to design a rock museum* for Roskilde, Denmark.
*the museum was actually built
Director: Daniel Eskils
Production: Acne Studios
*the museum was actually built
Director: Daniel Eskils
Production: Acne Studios
ASICS
Want it More
2016
To coincide with the ASICS 2016 Want it More brand campaign we developed a series of editorials that tapped into some of the insights and attitudes of training.
Photographer: Paul Cocks
Agency: 180 Amsterdam
Photographer: Paul Cocks
Agency: 180 Amsterdam
HP
Omen Challenge
2015-17
To prove that a "printer brand" understands PC gaming and can actually contribute to it we created the Omen Challenge. A live event that set professional gamers against one another in the first ever live action show on Twitch.
The credibility gained within the eSports community from the first Omen Challenge led to a second show and ultimately convinced HP to create a new sub brand called OMEN by HP. The Omen Challenge format continued in Europe for 2 more years and was even launched as a show in the U.S.
Production: B-Reel London
Director: Patrik Gyllström
Agency: 180 Amsterdam
The Webby Awards, 2016 winner
FWA, Site of the Day
The credibility gained within the eSports community from the first Omen Challenge led to a second show and ultimately convinced HP to create a new sub brand called OMEN by HP. The Omen Challenge format continued in Europe for 2 more years and was even launched as a show in the U.S.
Production: B-Reel London
Director: Patrik Gyllström
Agency: 180 Amsterdam
The Webby Awards, 2016 winner
FWA, Site of the Day