New

03. 2023.
SULWHASOO
(FULL FILM & ASSETS TO COME)

Giving an iconic and ownable look to an ageing Korean Skincare brand. The campaign (film and stills) is set to launch globally.

I led the Concepting, Pitch, Creative Dev and Pre / Post Prodution. I also flew out to Seoul to Creative Direct the shoot. 시원한

10. 2022. 
ASUS | Republic of Gamers

FOR THOSE WHO DARE

Creative Lead for a star studded campaign that we took from pitch to final delivery. Every element done in-house at The Mill (concept, pre-pro, shoot, edit, VFX, grade).  

The campaign featured Teaser assets, BTS content with the stars, a stills campaign and a 2+ minute hero film.

Featuring:
Son Heung-min (Pro Footballer)
Alan Walker (Record Producer & DJ)
Nyjah Huston (Pro Skateboarder)
Karl-Anthony Towns (Pro Basketballer)
Asa Butterfield (Actor)

01. 2022.
VANMOOF | V

Some assets from our latest creative collaboration with VanMoof. Their fatest ever electric bike. The idea was simple, use speed to conceal and tease the new bike.

Work featured on Hypebeast, Highsnobiety, DesignBoom and more.

“Put simply, this was a concept car launch, but for a bike, as bikes are the future! (And as VanMoof so eloquently puts it, a future we should ‘ride together’.) [ARTICLE LINK]

_

Credits
Director: The Mill Design Studio
Lead Creative: Bradley Fletcher
Art Director: Maxim Goudin, Tosh Fieldsend

10. 2021.
Sea Mirror | Design Stories

A series of short films that document the creative thinking behind one of Dubai’s most exclusive and contemporary builds to date.

Conceived, directed and produced (by us) at The Mill.

Credits
Director: Rauri Cantelo
DOP: Pedro De La Fuente
Lead Creative: Bradley Fletcher
Creative Director: Tom Dibb
Executive Producer: Nicole Duncan
Post Producer: Claire Braithwaite & Teddie Hanifan
3D / Motion: Christoph Strohfeld, Sam Singleton
Super 8mm: Rauri Cantelo
Colourist: James Bamford
Project Lead: Sophie Ewings
Project Coordinator: George Stovell
Strategy Director: Anna Fogg

07. 2021.
‘They Land Frozen’.

A glacial erratic from the North of England. This and other rocks like it travelled hundreds and hundreds of miles via a glacier before the ice melted and dropped them here, on a hill, in Yorkshire.

Photography: Bradley Fletcher
shot on Medium Format, Kodak Tri-X 400

11. 2020.
A photography series (in progress) that explores the unfamiliar surroundings the erratic rock finds itself in. 

[an erratic rock is a rock that’s been carried over large distances by glaciers that have long since vanished]

Photography: Bradley Fletcher
all shot on Medium Format, Kodak Tri-X 400 in North Yorkshire.

09. 2020.
‘Where blue waves hit green waves and make crystal’.

I filmed and edited this footage from a trip I made last summer.

[sound on] The audio is from a blind musician who I came across playing the xylophone in Granada’s old town. 

Orgiva & Granada, Mini DV tape.
Filmed & Edited: Bradley Fletcher

05. 2020.
My first trip out of London and out of lockdown.

Seven Sisters, 120 Kodak film (400).

Photography: Bradley Fletcher

07. 2020.
Social distanced portraits,
1.5m sharpie stick.

¯_(ツ)_/¯