HP (Hewlett Packard)

The HP Mobile Workstation is designed to free creative professionals from their everyday work spaces. To prove its power and mobility, we sent three famous Rotterdam architects thousands of miles away to a rock festival in Idaho (for inspiration). It’s here they designed a rock museum for Roskilde, Denmark.

a museum was built

Director: Daniel Eskils

Architecture Studio: MVRDV
Production: Acne Studios
Agency: 180 Amsterdam

ASICS - Want It More
Global Brand campaign

Concept and launch of the worldwide ASICS campaign ‘Want It More’ - made in a creative team at 180.

This selection of press ads took ASICS away from it’s past science based asethetic and injected a TOV that spoke to the truths of training.

The Guardian said that "The line - "Want it more" - makes Nike's "Just do it" sound laidback, flacky and out of date".

Photographer: Paul Cocks
Agency: 180 Amsterdam

HP (Hewlett Packard)
Omen Challenge
Global Brand campaign

To prove that a "printer brand" understands PC gaming we created a live event (the first ever live action show on Twitch) that set professional gamers against one another.

The credibility gained within the eSports community from the first Omen Challenge led to a second show and ultimately convinced HP to create a new sub brand called OMEN by HP. The Omen Challenge format continued in Europe for 2 more years and was even launched as a show in the U.S.

Production: B-Reel London
Director: Patrik Gyllström
Agency: 180 Amsterdam

The Webby Awards, 2016 winner
FWA, Site of the Day

[coming soon]
Sainsbury’s Home
Feel Good Inside

Brand repositioning and relaunch
(Press, OOH, Film, Social, Articles-home wellness).

Photographer: Erik Wåhlström
Agency: Portas

Personal Photography

A selection of photographs i’ve taken over the years. Some have featured in exhibitions & publications and one was nominated for a D&AD pencil.

I’m currently working on a new series for a book in collab with Graphic Designer Noémie Courtois

There’s more here: Instagram and here: Tumblr.

Qatar Airways
No Borders

An overnight response (Press & TV) to the 2017 travel blockade on Qatar. The film reached millions and was covered by major broadcasting networks worldwide including CNN, Al Jazeera and the BBC.

watch TVC here

50 million views in 48 hours
Ad Age—Viral video of the week

360° Apparel
Off Season On

Campaign (Film, OOH, Press, Retail) for ASICS Winter apparel aiming to motivate people to brave the low temperatures throughout those cold months.

Director: Jorrit Stollman
Photographer: Vincent Dixon
Product Photography: Myself
Production: Post Panic

De School

An interview I shot for @deschoolamsterdam - one of Amsterdam's great culutral centres. The shots featured techno artist @jpenfant. Read the full article at deschoolamsterdam.nl

OPPO Mobile
FCB Partnership

I had the honor to meet and work with the FC Barcelona boys on a new phone OPPO Mobile was putting out.

Photographer: Carles Carabí


I spent 3+ years working on one of the hottest and weirdest brands from my childhood. Here’s a small selection of some of the outputs.

Video 1—UEFA Champions league ident
Video 2—E3 LA Showcase vid

Agency: 180 Amsterdam

Book Design

This was a collaborative investigation into national stereotypes between the UK and Germany. We created a publication that was both an investigation and an experiment. The final concept not only highlights common stereotypes but also applies them to the other country.

TDC Certificate of Typographic Excellence
Type Directors Club, Distinction Award
Red dot, Best of the Best
European Design Award
Design Week Awards, Nomination

HP (Hewlett Packard)
Ernest Shackleton, Antarctica

As part of HP's #BendTheRules campaign, we got explorer Justin Packshaw to follow in the footsteps of legendary explorer Ernest Shackleton on a pretty insane journey through Antarctica.

We stayed in touch with Justin throughout his expedition and used photos and diary entries sent to us via his HP laptop to inform social updates and posts.

Agency: 180 Amsterdam

Watchathon week

Each year Xfinity brings the States Watchathon: an event where everyone gets total access to all premium channels and On Demand content. It has become a celebration of binge-watching behavior.

To let America know it was returning we created a fully integrated campaign with the message for you to ‘tap out of your work life and go binge’.

Here is a small selection of the assets created for that campaign featuring The Sopranos star & legend Paulie Walnuts.

Viewership went up 36% from last year with over 105million hours watched (75m previously), exceeding their viewership goal by a whole lot.

Director: Kenny Herzog
Agency: Goodby Silverstein & Partners

[coming soon]
The Happy Mag for Kids

Imagine That - an activity book dedicated to the joys of imagination.

The book was sent to hundreds of schools around the U.K and came free with Tu clothing’s school uniforms. It is now available as a free PDF which you can download here.

Studio: Anorak
Agency: Portas

© Copyright Bradley Fletcher

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