The HP Mobile Workstation is designed to free creative professionals from their everyday work spaces. To prove its power and mobility, we sent three famous Rotterdam architects thousands of miles away to a rock festival in Idaho (for inspiration). It’s here they designed a rock museum for Roskilde, Denmark.
We created cut downs for social channels, a ‘Made In...’ print campaign and worked with local markets to supply other creatives with the laptop to use for their work. This turned the HP - Made In campaign into a celebration of the many places throughout the world you can create (not just the office).
HP (Hewlett Packard)
Global Digital Brand campaign 2015-2017
To prove that a "printer brand" understands PC gaming we created a live event (the first ever live action show on Twitch) that set professional gamers against one another.
The credibility gained within the eSports community from the first Omen Challenge led to a second show and ultimately convinced HP to create a new sub brand called OMEN by HP. The Omen Challenge format continued in Europe for 2 more years and was even launched as a show in the U.S.
Assests created included website & Twitch takeovers, a micro site with countdown clock & highlight reels and social media posts with exclusive BTS of the show & the participating gamers.
The Webby Awards, 2016 winner FWA, Site of the Day
Feel Good Inside 01.2020-
Art Director, Copywriter and Lead creative of the brands wellness repositioning and launch. With this campaign and future campaigns (coming soon) we look at how important the homeplace is on our wellbeing, how it can affect our sleep & relationships and how we need to take care of it for it to take care of us.
50 million views in 48 hours
Ad Age—Viral video of the week
Sports Direct New Year New Me
2020. It’s done. It’s over.
So, with a new year comes a new mindset. This campaign looked to redefine
training as a set of values, not just a set of goals. By partnering wiith Nike, adidas & Under Armour and the professional athletes they sponsor we were able to build a space of content that helps you find
that next level you.
(30”/15” brand videos & specific Nike/Adidas/UA Social cut downs, hero imagery & training imagery for Digital, Retail, OOH)
This was a collaborative investigation into national stereotypes between the UK and Germany. We created a publication that was both an investigation and an experiment - the final concept not only highlights common stereotypes but also applies them to the other country.
Awards: TDC Certificate of Typographic Excellence Type Directors Club, Distinction Award Red dot, Best of the Best European Design Award Design Week Awards, Nomination
HP (Hewlett Packard) Ernest Shackleton, Antarctica
As part of HP's #BendTheRules campaign, we got explorer Justin Packshaw to follow in the footsteps of legendary explorer Ernest Shackleton on a pretty insane journey through Antarctica.
We stayed in touch with Justin throughout his expedition and used photos and diary entries sent to us via his HP laptop to produce a narrative on social media that basically became an exteme product demo.
Agency: 180 Amsterdam
ASICS 360° Apparel Off Season On 2017
Campaign (Film, OOH, Press, Retail) for ASICS Winter apparel aiming to motivate people to brave the low temperatures throughout the harsh winter months.