The HP Mobile Workstation is designed to free creative professionals from their everyday work spaces. To prove its power and mobility, we sent three famous Rotterdam architects thousands of miles away to a rock festival in Idaho (for inspiration). It’s here they designed a rock museum for Roskilde, Denmark.
HP (Hewlett Packard)
Global Brand campaign 2015-2017
To prove that a "printer brand" understands PC gaming we created a live event (the first ever live action show on Twitch) that set professional gamers against one another.
The credibility gained within the eSports community from the first Omen Challenge led to a second show and ultimately convinced HP to create a new sub brand called OMEN by HP. The Omen Challenge format continued in Europe for 2 more years and was even launched as a show in the U.S.
I spent 3+ years working on one of the hottest and weirdest brands from my childhood. Here’s a small selection of some of the outputs.
Video 1—UEFA Champions league ident Video 2—E3 LA Showcase vid
Agency: 180 Amsterdam
This was a collaborative investigation into national stereotypes between the UK and Germany. We created a publication that was both an investigation and an experiment. The final concept not only highlights common stereotypes but also applies them to the other country.
Awards: TDC Certificate of Typographic Excellence Type Directors Club, Distinction Award Red dot, Best of the Best European Design Award Design Week Awards, Nomination
HP (Hewlett Packard) Ernest Shackleton, Antarctica
As part of HP's #BendTheRules campaign, we got explorer Justin Packshaw to follow in the footsteps of legendary explorer Ernest Shackleton on a pretty insane journey through Antarctica.
We stayed in touch with Justin throughout his expedition and used photos and diary entries sent to us via his HP laptop to inform social updates and posts.
Agency: 180 Amsterdam
XFINITY Watchathon week 2019
Each year Xfinity brings the States Watchathon: an event where everyone gets total access to all premium channels and On Demand content. It has become a celebration of binge-watching behavior.
To let America know it was returning we created a fully integrated campaign with the message for you to ‘tap out of your work life and go binge’.
Here is a small selection of the assets created for that campaign featuring The Sopranos star & legend Paulie Walnuts.
Viewership went up 36% from last year with over 105million hours watched (75m previously), exceeding their viewership goal by a whole lot.