New
09. 2024.
NOTHING TECH.
COMING SOON
Nothing’s Phone (2) was launching. It was a big deal. A big deal worth a celebration. So that’s what we did, one party syle shoot and one techno track to hype the new tech on offer.
Director: Rauri Cantelo
Creative Direction: Bradley Fletcher
DoP: Anton Ognyanov
Live Action Producer: Johnny Blick
Producer: Teddie Hanifan
Production Assistant: Millicent Sharratt
Colourist: Katie Dymmock
Edit: James Demetriou
Motion Design: Dase Boogie
In the meantime check the > Insta Post.
07. 2024.
Sea Mirror | Design Stories
A series of short films that document the creative thinking of the architects & designers behind one of Dubai’s most exclusive and contemporary builds to date.
Conceived, directed and produced (by us) at The Mill.
Credits
Director: Rauri Cantelo
DOP: Pedro De La Fuente
Lead Creative: Bradley Fletcher
Executive Producer: Nicole Duncan
Post Producer: Claire Braithwaite & Teddie Hanifan
3D / Motion: Christoph Strohfeld, Sam Singleton
Designer: Bradley Fletcher
Colourist: James Bamford
06. 2024.
ASUS - Zephyrus
[Film screenshots]
Gamers are super creative. They don’t just game, they make stuff. They create stuff. Music, design, coding, film, fashion... many many things, and many done on the same machine. Now more than ever gaming and creating are interconnected.
The idea was to blur the lines between these worlds of creativity. Fashion shoot meets music video meets gaming ad.
I lead the concept, pitch and creative direction. I also had the pleasure of directing the spot.
Film Director: Bradley Fletcher & Georgia Paes
Director of Photography: Jack Reynolds
Lead Creative: Bradley Fletcher
Creative: Georgia Paes
[Full credits here]
Design Explorations
04. 2024.
MINI COOPER
ELECTRIC
TVC 1 of 3
Art Direction and Lead for the motion design and CG world building of three global TVCs.
Client: BMW @mini
Director: @danieljudewolfe
Production Company: @anorak_film
Design & VFX: @millchannel
Creative Design Director: @willhooper__ / @bradleyssf
Lead Creative & Art Director: @bradleyssf
VFX Supervisor: Edward Taylor
2D Assist: Pete Atack
CG Lead: Margaux Huneau
CG Design: @apoleshko_cg, @jaydenkimpton, @sxfagul, @ssngltn
Edit: Marsheen
Agency: Media Monks
Creative Agency: Anomaly
Colour: Simon Bourne
Sound: 750mph
03. 2024.
CARTIER
TVC / STILLS / BTS
(FULL FILM & STILLS TO COME)
Celebrating the holy month of Ramadan and encapsulating all that it stands for.
Led the creative from conception to final delivery.
01. 2023.
SULWHASOO
(FULL FILM & STILLS TO COME)
Giving an iconic and ownable look to an ageing Korean Skincare brand. The campaign (film and stills) is set to launch globally.
I led the Concepting, Pitch, Creative Dev, Art Direction and Pre / Post Prodution. I also flew out to Seoul to Creative Direct the shoot. 시원한
10. 2022.
ASUS | Republic of Gamers
FOR THOSE WHO DARE
Creative Lead for a star studded campaign that we took from pitch to final delivery. Every element done in-house at The Mill and overseen by me (concept, pre-pro, shoot, edit, VFX, grade).
The campaign featured Teaser assets, BTS content with the stars, a stills campaign and a 2+ minute hero film.
Featuring:
Son Heung-min (Pro Footballer)
Alan Walker (Record Producer & DJ)
Nyjah Huston (Pro Skateboarder)
Karl-Anthony Towns (Pro Basketballer)
Asa Butterfield (Actor)
05. 2022.
VANMOOF | V
Some assets from our latest creative collaboration with VanMoof. Their fatest ever electric bike. The idea was simple, use speed to conceal and tease the new bike.
Work featured on Hypebeast, Highsnobiety, DesignBoom and more.
“Put simply, this was a concept car launch, but for a bike, as bikes are the future! (And as VanMoof so eloquently puts it, a future we should ‘ride together’.) [ARTICLE LINK]
_
Credits
Director: The Mill Design Studio
Lead Creative: Bradley Fletcher
Art Director: Maxim Goudin, Tosh Fieldsend
02. 2022.
VANMOOF
RnD from another one of our VanMoof collabs.
Concp.Creative & Art Director: Bradley Fletcher
Watch the hero film here
07. 2021.
‘They Land Frozen’.
A glacial erratic from the North of England. This and other rocks like it travelled hundreds and hundreds of miles via a glacier, the ice then melted and dropped them here, on a hill, in Yorkshire.
Photography: Bradley Fletcher
shot on Medium Format, Kodak Tri-X 400
11. 2020.
A photography series (in progress) that explores the unfamiliar surroundings the erratic rock finds itself in.
[an erratic rock is a rock that’s been carried over large distances by glaciers that have long since vanished]
Photography: Bradley Fletcher
all shot on Medium Format, Kodak Tri-X 400 in North Yorkshire.
09. 2020.
‘Where blue waves hit green waves and make crystal’.
I filmed and edited this footage from a trip I made last summer.
[sound on] The audio is from a blind musician who I came across playing the xylophone in Granada’s old town.
Orgiva & Granada, Mini DV tape.
Filmed & Edited: Bradley Fletcher
05. 2020.
My first trip out of London and out of lockdown.
Seven Sisters, 120 Kodak film (400).
Photography: Bradley Fletcher
