Every year Xfinity brings the States Watchathon: an event where everyone gets total access to all premium channels and On Demand content. It has become a celebration of binge-watching behavior.

To let America know it was returning we created a fully integrated campaign with the message for you to ‘tap out of your work life and go binge’. Here is a small selection of the assets created for that campaign some of which featured The Sopranos star Paulie Walnuts.

Viewership went up 36% from last year with over 105M hours watched (75M previously), exceeding their viewership goal by a whole lot.

Director: Kenny Herzog
Agency: Goodby Silverstein & Partners

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