HP
Omen Challenge
2015-17

To prove that a "printer brand" understands PC gaming and can actually contribute to it we created the Omen Challenge. A live event that set professional gamers against one another in the first ever live action show on Twitch. The credibility gained within the eSports community from the first Omen Challenge led to a second show and ultimately convinced HP to create a new sub brand called OMEN by HP. The Omen Challenge format continued in Europe for 2 more years and was even launched as a show in the U.S.

Production: B-Reel London
Director: Patrik Gyllström
The Webby Awards, 2016 winner
FWA, Site of the Day