To prove that a "printer brand" understands PC gaming we created a live event (the first ever live action show on Twitch) that set professional gamers against one another.
The credibility gained within the eSports community from the first Omen Challenge led to a second show and ultimately convinced HP to create a new sub brand called OMEN by HP. The Omen Challenge format continued in Europe for 2 more years and was even launched as a show in the U.S.
Production: B-Reel London Director: Patrik Gyllström Agency: 180 Amsterdam
The Webby Awards, 2016 winner FWA, Site of the Day